1) Type up your feedback in full
25 / 30 || Grade 7
WWW: Excellent, accurate use of media terminology throughout. This essay is fantastic: you stay focused on the question and give advantages and disadvantages. Your argument is well structured and your Q 3 also shows a mature grasp and application of the theories + terminology.
EBI: Add more about how citizen journalism carries risks and benefits (Lack of Regulation on the Internet)? And you could look at issues with audiences accessing inappropriate content. Add detail to last part of Q 3 answer to develop this idea further.
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:
Q 1: 1/1
Q 2: 1/1
Q 3: 7/8 ( I needed to add more detail to the last part of Q 3)
Q 4: 16/20 ( I needed to add more about citizen journalism and the lack of regulation on the internet )
Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this.
3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:
I used useless instead of obsolete.
The small fee some news companies charge is a paywall.
I used cable instead of traditional.
4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any of the mark schemes?
Yes, all I needed to do to get full marks was add more detail at the end of the sentence.
5) Re-draft your answer to Q3. Use the indicative content suggestions in the mark scheme to write a top-level answer on your blog.
The preferred reading of this advert would be that women should join the defence industry. This is because in the advert the woman in the poster is pictured in an empowering pose, which connotes that women are strong. In addition to this the tag-line "We Can Do It" is written at the top of the advert, which draws the user's attention to it, further enforcing its message. The tag-line encourages women to believe they are strong enough to work because it is an inspirational and supportive phrase. The woman is dressed in red, white and blue, which are patriotic colours, which further convinces the target consumer that they are strong enough to join the defence industry. The use of primary colours in the photo makes the woman seem important, as these are quite bold colours, suggesting that women are bold and powerful.
The oppositional reading of this poster would be that working in the defence industry is bleak and can be degrading to women. This is because the poster uses darker shades and these dark undertones of the image could connote a melancholy theme, indicating that the work they do is upsetting and thereby off-putting to them. Additionally, the woman in the photo is stood in a position that men are usually pictured in, possibly leading women to think that they should become masculine in order to work, making them less likely to. Also, the woman is wearing men's clothes, further emphasising the point that women should become manly in order to work, making them feel as if they're the second choice to men, making them feel less wanted, thereby degrading women.
25 / 30 || Grade 7
WWW: Excellent, accurate use of media terminology throughout. This essay is fantastic: you stay focused on the question and give advantages and disadvantages. Your argument is well structured and your Q 3 also shows a mature grasp and application of the theories + terminology.
EBI: Add more about how citizen journalism carries risks and benefits (Lack of Regulation on the Internet)? And you could look at issues with audiences accessing inappropriate content. Add detail to last part of Q 3 answer to develop this idea further.
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:
Q 1: 1/1
Q 2: 1/1
Q 3: 7/8 ( I needed to add more detail to the last part of Q 3)
Q 4: 16/20 ( I needed to add more about citizen journalism and the lack of regulation on the internet )
Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this.
3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:
I used useless instead of obsolete.
The small fee some news companies charge is a paywall.
I used cable instead of traditional.
4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any of the mark schemes?
Yes, all I needed to do to get full marks was add more detail at the end of the sentence.
5) Re-draft your answer to Q3. Use the indicative content suggestions in the mark scheme to write a top-level answer on your blog.
The preferred reading of this advert would be that women should join the defence industry. This is because in the advert the woman in the poster is pictured in an empowering pose, which connotes that women are strong. In addition to this the tag-line "We Can Do It" is written at the top of the advert, which draws the user's attention to it, further enforcing its message. The tag-line encourages women to believe they are strong enough to work because it is an inspirational and supportive phrase. The woman is dressed in red, white and blue, which are patriotic colours, which further convinces the target consumer that they are strong enough to join the defence industry. The use of primary colours in the photo makes the woman seem important, as these are quite bold colours, suggesting that women are bold and powerful.
The oppositional reading of this poster would be that working in the defence industry is bleak and can be degrading to women. This is because the poster uses darker shades and these dark undertones of the image could connote a melancholy theme, indicating that the work they do is upsetting and thereby off-putting to them. Additionally, the woman in the photo is stood in a position that men are usually pictured in, possibly leading women to think that they should become masculine in order to work, making them less likely to. Also, the woman is wearing men's clothes, further emphasising the point that women should become manly in order to work, making them feel as if they're the second choice to men, making them feel less wanted, thereby degrading women.
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