Car
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| The 1950s - 60s |
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| The 2000s |
Perfume
 |
| The 1950s - 60s |
 |
| The 2000s |
Cleaning Products
 |
| The 1950s - 60s |
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| The 2000s |
1) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. One stereotype that can be found in the 1950s / 60s advert is that women are bad drivers and cause accidents since the car advert says that 'Sooner or Later' which suggests that women will always cause damage to their vehicles. Additionally, there is a stereotype that women are only 'accessories' to men since the perfume advert shows a woman hugging the back of the man, similar to a backpack. Also, women were stereotyped to be interested in nothing but cleaning and appearance since the cleaning advert suggest that women only want to clean their clothes so they can look better.
2) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
The stereotype that women are stupid can be found since the car advert suggests that women need 'simpler driving'. Also, the stereotype that women only care about how they look can be found in the JPG advert, since the woman is seen wearing very sexy clothes and she is seemingly being controlled by men, suggesting that women are only what men want them to be. This stereotype can arguably also be found in the cleaning advert since the females are pictured cleaning while a man is stood there watching on. This also adds to the stereotype that women only enjoy cleaning.
3) How do your findings suggest representations of gender have changed over the last 50 years?
My findings suggest that the stereotypes against women haven't changed in 50 years since the stereotypes are quite similar and they are arguably just as offensive.
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