1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
EBI: Use more media terminology please! 14/30
2) Read through your answers again. Write down the mark you achieved for each question:
1) 1/1
2) 1/1
3) 6/8
4) 1/2
5) 4/6
6) 5/12
3) Write down five magazine cover conventions. Look back at the original notes if you need help.
-Flash/Cover Lines
-Slogan
-Central/ Main Image
-Colour Scheme
-Name Checks
4) Look at the mark scheme for this assessment. Question 3 asked you to write about how the CSP magazine covers persuade the audience to buy the product. Copy two bullet point answers for Reveal magazine and two bullet point answers for Tatler magazine from the mark scheme that you didn't use your original answer.
Reveal
-Use of paparazzi shots rather than posed shots which make the reader
feel as if they are seeing a different side to celebrities and this reinforces
the dramatic cover-lines.
-Words like ‘Exclusive’ allow the reader to feel special and privileged.
Tatler
-The use of Serif font for the title gives the word ‘Tatler’ a more regal,
the formal and sophisticated appearance which reinforces the magazine’s
brand identity as upper class and associated with style and elegance.
-The setting is blurred which makes it look exotic and uses an outdoor
location juxtaposed with the glamorous outfit of the model.
5) Look at the mark scheme for Question 5 on the NHS Represent advert. Write down three of the people in the NHS Represent advert (include both their name and what they are famous for) and why they subvert the stereotype for gender or race/ethnicity.
- Female boxer – Olympic Medal Winner Nicola Adams: A powerful female who is dominating in what is thought to be a predominantly male sport.
- Black MP – Labour’s Chuka Umunna: A powerful, influential black male who is working in a mainly white community.
- Black, female CEO of MOBO – Kanya King: A woman in an influential position, with her own business, when most businesses are thought to be owned by men.
6) For Question 6, read the exemplary answer in the mark scheme. Re-write your own answer to Question 6 making sure you include all three advertising CSPs: OMO advert, Galaxy advert, NHS Represent blood campaign.
In the OMO advert from 1955, women are depicted as being only interested in cleaning and gossiping, and that they are dumb. This is because the woman in the main image of the advert is stood in a pose where her eyes are large and her mouth is open, which is a trait associated with stupidity. As well as this, in the anchorage text, there is a conversation between a mother and daughter which seems to suggest that they are only interested in cleaning and giving one another tips.
In the Galaxy advert, which is set in the 1960s, the woman in the advert, Audrey Hepburn, is portrayed as being beautiful and elegant through her simple, elegant clothes which suggests that she is sophisticated. She is also portrayed and being dominant because, when she takes the hat off of the bus driver and puts in on the other drivers head, making him her 'Chauffeur', neither of them retaliate and instead just smile and go along with it. However, this advert can also be seen as submissive because she sits in the back of the car and allows a male to driver her around. As well as this, in the advert, no women are depicted as driving a vehicle, suggesting that only men should drive.
Finally, in the NHS Blood Campaign, women are represented as being strong and independent, unlike how they were represented 60 years prior. We can tell that women are strong because there is a constant use of imagery of women in powerful positions in the campaign. For example, a female boxing world champion; the head of the MOBO awards, even the rapper is a woman, making it seem as though women are capable of any job, which is very different to how, in the OMO advert, women were represented; as being stupid and incapable of anything other than cleaning.
Written By Aishwarya Odedra
EBI: Use more media terminology please! 14/30
2) Read through your answers again. Write down the mark you achieved for each question:
1) 1/1
2) 1/1
3) 6/8
4) 1/2
5) 4/6
6) 5/12
3) Write down five magazine cover conventions. Look back at the original notes if you need help.
-Flash/Cover Lines
-Slogan
-Central/ Main Image
-Colour Scheme
-Name Checks
4) Look at the mark scheme for this assessment. Question 3 asked you to write about how the CSP magazine covers persuade the audience to buy the product. Copy two bullet point answers for Reveal magazine and two bullet point answers for Tatler magazine from the mark scheme that you didn't use your original answer.
Reveal
-Use of paparazzi shots rather than posed shots which make the reader
feel as if they are seeing a different side to celebrities and this reinforces
the dramatic cover-lines.
-Words like ‘Exclusive’ allow the reader to feel special and privileged.
Tatler
-The use of Serif font for the title gives the word ‘Tatler’ a more regal,
the formal and sophisticated appearance which reinforces the magazine’s
brand identity as upper class and associated with style and elegance.
-The setting is blurred which makes it look exotic and uses an outdoor
location juxtaposed with the glamorous outfit of the model.
5) Look at the mark scheme for Question 5 on the NHS Represent advert. Write down three of the people in the NHS Represent advert (include both their name and what they are famous for) and why they subvert the stereotype for gender or race/ethnicity.
- Female boxer – Olympic Medal Winner Nicola Adams: A powerful female who is dominating in what is thought to be a predominantly male sport.
- Black MP – Labour’s Chuka Umunna: A powerful, influential black male who is working in a mainly white community.
- Black, female CEO of MOBO – Kanya King: A woman in an influential position, with her own business, when most businesses are thought to be owned by men.
6) For Question 6, read the exemplary answer in the mark scheme. Re-write your own answer to Question 6 making sure you include all three advertising CSPs: OMO advert, Galaxy advert, NHS Represent blood campaign.
In the OMO advert from 1955, women are depicted as being only interested in cleaning and gossiping, and that they are dumb. This is because the woman in the main image of the advert is stood in a pose where her eyes are large and her mouth is open, which is a trait associated with stupidity. As well as this, in the anchorage text, there is a conversation between a mother and daughter which seems to suggest that they are only interested in cleaning and giving one another tips.
In the Galaxy advert, which is set in the 1960s, the woman in the advert, Audrey Hepburn, is portrayed as being beautiful and elegant through her simple, elegant clothes which suggests that she is sophisticated. She is also portrayed and being dominant because, when she takes the hat off of the bus driver and puts in on the other drivers head, making him her 'Chauffeur', neither of them retaliate and instead just smile and go along with it. However, this advert can also be seen as submissive because she sits in the back of the car and allows a male to driver her around. As well as this, in the advert, no women are depicted as driving a vehicle, suggesting that only men should drive.
Finally, in the NHS Blood Campaign, women are represented as being strong and independent, unlike how they were represented 60 years prior. We can tell that women are strong because there is a constant use of imagery of women in powerful positions in the campaign. For example, a female boxing world champion; the head of the MOBO awards, even the rapper is a woman, making it seem as though women are capable of any job, which is very different to how, in the OMO advert, women were represented; as being stupid and incapable of anything other than cleaning.
Written By Aishwarya Odedra
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